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A recent
story at BRW.com suggested that advice given by Mark
Cuban to startup entrepreneurs could be dangerous, and
that when it comes to PR Bill Gates has a better view.
Cuban recommended that entrepreneurs handle their own
PR, while Bill Gates once said, "If I only had two
dollars left, I would spend one on PR."

With news
media resources becoming increasingly strained, reliance
on outside messaging from PR specialists is becoming
more commonplace. A recent feature
story in Editor and Publisher suggests that
the line between PR and journalism is becoming
increasingly blurred. Is PR invading and dominating
journalism?


A recent
story in
Technology
Review discussed the concept that the incredible amount
of data being generated by the Internet of Things is
offering opportunities previously only imagined in the
minds of the most forward thinking marketers. By
understanding existing customer behavior, can
technologies and products be designed to influence
future actions?


A recent
report on the state of the
news media from Pew Research Center shows that more
people are accessing their online news from mobile
devices than ever. With 39 of the top 50 news sites
reporting that more news is consumed via mobile devices
than desktop computers, the trend towards mobile appears
to be growing stronger.

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